This powerful extensive class trains you in all aspects of the logo design process including logo design theory, execution, working with typography, selecting color pallets, preparing and exporting files and how to work with adobe illustrator to create stunning logos.
Not only that this class teaches you how to work with clients by following several full logo design projects from start to finish. .
For the theory section of this course we dive into logo design categories and also review all the different logo design styles while showing Stellar examples of each.
I go over the characteristics of strong logos designs and walk you through these using real world companies. Lastly, we cannot talk about logo design theory without talking about the power of color as we review the color psychology chart.
The next section is for those who need a crash course in Adobe illustrator as we review all of the most used tools we will use throughout this class including the width, shape-builder, offset path, gradient tools and using layering masks and more.
Afterwards we walk through the entire logo design process from scratch.
Our next section dives deep into the golden ratio in logo design.
The next section goes over portfolio building basics and several places and steps to find clients and to get client referrals so you can start building your design business.
This course is packed full of downloadable resources including a client questioner document, Logo styles and categories cheat sheet, color wheel and color psychology documents, a finding client’s resource, and file export, a golden ratio cheat sheet, a font paring guide and much more!
This class is extensive but is gentle and paced well enough for beginners to work through the course. There are both beginner and intermediate level topics discussed with some advanced topics discussed later on in the course.